37.5, the high-performance technology that helps power many of the worlds leading brands active apparel, has announced the appointment of key new Account Directors across Europe.
Liam Gallagher will be responsible for the ultimate sales drive across the UK for 37.5; he has 20 years experience across different textile industries and markets. Gallagher worked at Polartec for 12 years where he held a number of sales and marketing positions including European Managing Director. After this he worked as a Director for Disney Fashion & Home business, before his most recent role as the Global Vice President for Umbro.
Sebastiaan Van De Loo will manage the German speaking region and will focus on building new menswear brand partnerships for 37.5. His experience began in 1992 and has seen him work across a variety of menswear brands such as Bäumler, Eduard Dressler, Etienne Aigner, Jupiter/Ahlers, Calamar and Bültel.
Scott Branscum, Executive VP Global Sales of Marketing and Merchandising at 37.5, commented: “As we continue the restructure of 37.5 and manage the growing ascendancy of our patented technology with world class brands, we are excited to add this group of highly experienced professionals to our
sales, marketing and merchandising efforts across the European marketplace.This team represents a select group of industry veterans who hold proven histories of building strong brand partnerships between leading technology and consumer brands.”