Jan
13

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Lyon Launches Winter Skills Competition for Retail Staff

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Lyon Equipment is teaming up with Petzl and Glenmore Lodge, Scotland’s national outdoor training centre, to launch a winter-based competition for retail staff.

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Jan
8

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Gore’s New Brand Architecture

GORE® Fabrics serves as new umbrella brand – restructuring products and technologies.

W. L. Gore & Associates (Gore), the company behind the GORE-TEX® and WINDSTOPPER® brands has been influencing the outdoor market with ground-breaking discoveries and technologies for more than 40 years. Gore is now restructuring its brands for Fall 2016. The new brand architecture was developed to help consumers distinguish between the product benefits of “durably waterproof and breathable” GORE-TEX® products – and “total windproof and maximum breathable” new GORE® WINDSTOPPER® and upcoming GORE® THERMIUM™ products. The new brand names will also make it easier for consumers to choose their ideal weather protective clothing. Future affiliated brands will therefore benefit from the strength of GORE®’s driving force – as it will be featured throughout the new and restructured brand architecture.

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Jan
5

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New GORE® THERMIUM™ Products for AW16

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Gore innovation keeps down, wool fleece and synthetic fibers dry, reliably maintaining the garment’s thermal insulating qualities.

gra_GTH_WeatherIcon_ EDITFor cold and wet conditions and for that pleasant feeling of being warm and durably protected in insulated garments, W. L. Gore & Associates (Gore) introduces its GORE® THERMIUM™ products. This new approach ensures that the insulation of the garment is protected against water penetrating from the outside, keeping it durably dry. To function properly, insulation need to be dry! GORE® THERMIUM™ products make sure that a “warm jacket” is just that– even in light rain or snow – regardless of whether you are doing outdoor sport, on your way to the office or wandering around a Christmas market.

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