The outdoor retailer will provide expert advice, walking guides, and in-store visuals to support the campaign Cotswold Outdoor launches multi-channel support for the National Trust’s Great British Walk…
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The outdoor retailer will provide expert advice, walking guides, and in-store visuals to support the campaign
Cotswold Outdoor launches multi-channel support for the National Trust’s Great British Walk campaign 2015, which is an opportunity to discover the stunning UK countryside, with guided and self-guided events across the UK. As the charity’s recommended outdoor retailer, Cotswold Outdoor will support the new campaign with a series of in-store walls and window displays, showcasing the outstanding natural beauty of the Great British Walk routes. Windows will also feature product from recommended brands including Merrell, Berghaus and Garmin. The campaign follows research from the National Trust, which reveals that walking enhances good health by boosting feelings of calm and happiness, decreasing stress and increasing positivity.
First Global Brand Campaign in The North Face History
The North Face today unveiled its first-ever global brand campaign, “Never Stop.” The campaign, which features cinematic footage collected from around the world, takes viewers on an emotional journey inspiring them to discover the exhilaration that lives at the outer edge of their physical and intellectual possibilities.
The European Outdoor Group (EOG) has welcomed the success of its first consumer facing communications campaign. Through a sustained collaborative effort, outdoor brands and retailers across Europe have secured a high level of exposure for ‘#itsgreautoutthere’. Designed to raise awareness of, and participation in, outdoor activities among the general public, the campaign was coordinated by the EOG and built up to the first European Week of Sport in September, when Outdoor was one of four key focus topics.