PrimaLoft, Inc. (www.primaloft.com), the world leader in providing comfort solutions with high-performance insulations and fabrics, has been named as the largest provider of bluesign® certified insulation with the…
In order to help key specialist retailers present the broadest practical range from the extensive Bridgedale sock collection, Burton McCall, Bridgedale’s UK Distributor, has launched a new Premier…
Wiggle, the world’s biggest online cycle and tri-sports retailer, will celebrate the official opening of its new multi-million pound distribution centre at the Citadel Logistics Centre with a short ceremony on Friday 25th September, 2015. Wiggle’s Chief Executive, Stefan Barden will officiate at the opening of the facility that completes the company’s relocation of its global distribution base from Portsmouth to Wolverhampton.
PrimaLoft, Inc. (www.primaloft.com), the world leader in providing comfort solutions with high-performance insulations and fabrics, has been named as the largest provider of bluesign® certified insulation with the best managed network of worldwide production sites.
PrimaLoft was the first branded synthetic insulation manufacturer to obtain bluesign® certification for its high-performance insulations back in December 2010 and now offers 16 different bluesign® certified PrimaLoft® Insulations, including staple fibers and continuous filaments. This certification ensures confidence in brands, retailers and consumers that PrimaLoft® Insulation is an ethical and environmentally sound product.
“PrimaLoft is the largest ingredient brand provider for bluesign® approved insulations”, said Peter Waeber, CEO from bluesign technologies ag. “The company continues to demonstrate awareness and responsibility to its customers and consumers, while cultivating positive movement towards sustainability in the manufacturing industry.”
One of the most renowned environmental certifications in the world, the bluesign® system evaluates all aspects of PrimaLoft Inc.’s sourcing and manufacturing, from raw materials and chemical components to natural resource consumption and occupational health within the working environment.
“As a responsible manufacturer and supplier to the sports/outdoor and fashion industries among others, we are devoted to meeting the highest standards of worker safety, human rights, and ethical environmental and supply chain practices,” said Mike Joyce, president and CEO of PrimaLoft. “We will continue to push the boundaries when it comes to innovation, with products for our brand partners that only perform at the highest standards, while always minimizing our impact on the environment and adhering to strict health and safety standards.”
In order to help key specialist retailers present the broadest practical range from the extensive Bridgedale sock collection, Burton McCall, Bridgedale’s UK Distributor, has launched a new Premier Dealer Program.
The focused program has been developed to provide additional support to those retailers taking part. Some of the benefits available to retailers include: additional POS; staff training and test socks; enhanced promotion through the new website’s stockist locator; plus a quarterly review of sales data against wider trends to identify opportunities for future growth.
While only officially launched to targeted retailers a few weeks ago, the Premier Dealer Program has already met with positive results and sign-ups. Retailers on board so far include Craigdon Aberdeen, Craigdon Edinburgh, Craigdon Inverness, Craigdon Inverurie, Craigdon Perth, Craighills Bootstore, Foothills (Sheffield), Gaynor Sports, Whalley Warm & Dry, Rathbones, The Epicentre, The Walking Shop, Winfields Chester and Winfields Feckenham.
Steve Fowler, Bridgedale’s Managing Director said “We understand the challenges that many retailers face, especially the independent specialists, so I am pleased that Burton McCall has created a positive initiative. The Premier Dealer Program highlights independent outdoor stores that carry a fantastic range of Bridgedale products and present it well in-store for easy consumer selection.
“Knowledgeable staff that really know their socks are an important ingredient as they will be able to recommend the right Bridgedale sock to match the customer’s footwear, destination and activity to keep their feet comfortable and protected. Our joint objective is great consumer service and availability through an ongoing and sustainable partnership”.
Each Premier Dealer store is prepared to maintain high standards of product display and provide support from trained staff, to actively engage with the consumer. The product selection is agreed between the dealer and their Burton McCall Sales Representative, so each store retains the ability to offer a bespoke range built around their customers.
The scheme started to go live in Q2 2015, and more sign-ups are anticipated as the scheme rolls out during 2015. Any retailers that would like to become part of the program should contact their regional Burton McCall Sales Representative, or visit stand 59 at the Outdoor Trade Show in September.