Sep
28

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ISBJÖRN of Sweden Appoints East River PR to handle UK Communications

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Premium outdoor children’s clothing and accessories manufacturer, ISBJÖRN of Sweden has appointed East River PR to handle its public relations for the UK market.

ISBJÖRN of Sweden was started 10 years ago by Maria Frykman Forsberg and Camilla Schmidt with the goal of producing technical and hardwearing, yet comfortable, outdoor garments for children aged 0-14 years, while at the same time protecting the environment. Read More

Sep
8

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Target Publishing and the OIA launch ‘Getting Active Outdoors’

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Target Publishing, the publisher of Outdoor Enthusiast Retailer, is working with The Outdoor Industries Association (OIA)to launch “Getting Active Outdoors” – a brand new bi-annual digital magazine designed to inspire the nation to get fitter and healthier, whilst embracing all that the outdoors has to offer.

Following the government’s ground-breaking new ten year cross-governmental sporting strategy, “Sporting Future”, and Sport England’s response “Active Nation”, there is a strong new national momentum to combat inactivity and promote outdoor recreation for exercise and health. The magazine will feature inspiring outdoor activities, easy-to-digest beginner’s guides and destination suggestions. Read More

Jul
21

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Chris O’Brien Appointed Destination Manager for the Outdoor Capital of the UK

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Lochaber Chamber of Commerce have recently appointed Chris O’Brien, an experienced digital marketing and public relations professional, as the new Destination Manager for The Outdoor Capital of the UK, the tourism destination brand for Fort William and Lochaber in the Highlands of Scotland.

Under the Outdoor Capital of the UK (OCUK) brand the Lochaber Chamber of Commerce publicise, sponsor and promote the area as a tourism destination. Through a range of collaborative marketing initiatives and activities the organisation promotes Fort William and Lochaber as the best place in the UK for everyone to experience the outdoors; with a view to developing local jobs and wealth and encouraging sustainable economic growth.

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