Nov
18

Author:

Comment

Fjallraven Pledges Support to Lake District Campaign

alan-hinkes-skiddaw

A campaign by the Lake District’s Hoteliers Association (LDHA) has been given a helping hand by Fjallraven with the brand announced as an official sponsor of this winter’s promotion – Reveal the Real Lake District. The campaign aims to highlight to visitors that the Lake District remains well and truly open for business following 2015’s floods. A brand that feels true affinity to this outdoor-enthusiasts’ stomping ground, Fjallraven is delighted to step up and support the campaign with several exciting marketing initiatives.

Read More

Nov
10

Author:

Comment

London to welcome First International Store for ASSOS of Switzerland

untitled

The cycling brand is set to open the doors to its first concept store on Regent Street

ASSOS of Switzerland will open its first international concept store on Regent Street, in the heart of London’s luxury shopping district.

Marking the brand’s 40th anniversary, ASSOS is set take a significant step forward with the opening of its first flagship store outside the company’s Swiss headquarters, giving rise to a new era of specialized customer service for both professionals and cycling enthusiasts.

Read More

Sep
28

Author:

Comment

ISBJÖRN of Sweden Appoints East River PR to handle UK Communications

isbjorn

Premium outdoor children’s clothing and accessories manufacturer, ISBJÖRN of Sweden has appointed East River PR to handle its public relations for the UK market.

ISBJÖRN of Sweden was started 10 years ago by Maria Frykman Forsberg and Camilla Schmidt with the goal of producing technical and hardwearing, yet comfortable, outdoor garments for children aged 0-14 years, while at the same time protecting the environment. Read More