Jan
12

Author:

Comment

European Outdoor Group announces review of the OutDoor Trade Show

Print

The European Outdoor Group (EOG) has announced details of a major review of the OutDoor trade show. The initiative starts with a research phase during the first half of 2017, designed to identify what European brands and retailers are seeking from the show in years to come. The EOG has set up an independent working group to manage the project and is calling for outdoor businesses to contribute to the research and help shape the future of OutDoor. Read More

Jan
11

Author:

Comment

Primaloft Gold Insulation Active now with 45% Recycled Content

Gold Active Core Bug_Diagram_EN.indd

PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations and fabrics, is building on the success of its Active range, as well as strengthening its environmental and sustainability credentials, by launching its already successful PrimaLoft® Gold Insulation Active with 45% post-consumer recycled content. bluesign® certified, the new insulation will debut at ISPO Show in Munich, PrimaLoft booth # A2-304, 5-8 February 2017. Haglöfs will be the first brand to use the new insulation in its AW17/18 range. Read More

Jan
10

Author:

Comment

New Appointment at Amer Sports

neville-tam-amer-sports

Amer Sports UK has appointed Neville Tam as Country Marketing Manager, responsible for go-to market strategy across Salomon, Wilson, Arc’teryx, Atomic, Mavic and Suunto. With a strong background in consumer goods from FMCG to sport marketing, Neville has spent the past two and a half years as the Senior Brand Manager on Desserts at Premier Foods UK.  A keen skier, runner and hiker, Neville is looking forward to driving continued growth through omni-channel expansion, creating a seamless experience across the media mix at every stage of the consumer purchase journey.