Jul
21

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Chris O’Brien Appointed Destination Manager for the Outdoor Capital of the UK

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Lochaber Chamber of Commerce have recently appointed Chris O’Brien, an experienced digital marketing and public relations professional, as the new Destination Manager for The Outdoor Capital of the UK, the tourism destination brand for Fort William and Lochaber in the Highlands of Scotland.

Under the Outdoor Capital of the UK (OCUK) brand the Lochaber Chamber of Commerce publicise, sponsor and promote the area as a tourism destination. Through a range of collaborative marketing initiatives and activities the organisation promotes Fort William and Lochaber as the best place in the UK for everyone to experience the outdoors; with a view to developing local jobs and wealth and encouraging sustainable economic growth.

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Jul
20

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EOG Research reveals Modest Outdoor Market Growth in 2015

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The European Outdoor Group (EOG) has released the key findings from its comprehensive market research programme, revealing that the outdoor market grew by 2.1% in value and 1.7% in volume during 2015*. The year was characterised by a relatively healthy spring/ summer season, but a weaker second half, which affected the full figures.

Apparel was impacted most, while other categories proved to be more resilient. State of Trade 2015 calculates that the sell-in value of the market last year was €5.3bn, with an estimated sell-out value of €11.2bn**. State of Trade uses data from 111 brands from across Europe, analysing sell-in data for seven main categories and 48 separate sub-categories.

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Jul
19

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Tenth International Award for Berghaus, with a World First

Paul Cosgrove (left) and James Hodgson of Berghaus collect the Gold Outd...

Berghaus is celebrating after its latest product innovation won a major international award, the company’s tenth in four years.

The new Berghaus Hyper 100 jacket won a gold in the apparel category of the 2016 OutDoor Industry Awards, the highest level of award presented. Designed and engineered by the company’s MtnHaus™ innovation team, the Hyper 100 is the world’s lightest full mountain waterproof jacket in a three layer fabric, weighing under 100g (size medium).

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